Discovery-Driven Growth
Recent Articles


“When dealing with innovation, a prototyping mind-set is crucial. Discovery-Driven Growth pragmatically applies a prototyping philosophy to the design of businesses. This book gives managers ways of thinking and tools they need to pursue revolutionary growth.”
Ryan Jacoby and Colin Raney, business designers, IDEO

“Sustainable growth requires both drive and discipline. Using the practical frameworks in Discovery-Driven Growth, organizations can align themselves to identify, select, and take advantage of the best business opportunities available to them.”
Jacques Aigrain, CEO, Swiss Re

“McGrath and MacMillan destroy the myth that innovative growth is risky. Using their extensive experience, they provide actionable tools that practitioners can use to grow value though innovation without increasing risk.”
Ram Charan, coauthor of The Game-Changer and author of Leadership in the Era of Economic Uncertainty