Discovery-Driven Growth
About the Book

Even in the best of times, most companies struggle to gain traction in their growth initiatives.  Today the world is full of uncertainties.  Many companies have become risk-averse.  Others must dig their way out of a downturn.  Growth is even more elusive than before – yet more necessary than ever. 

How can you achieve truly dynamic growth, without risking an expensive gamble?  By adopting a practical, organic “discovery driven” approach to innovation. 

In Discovery-Driven Growth, authors and longtime consultants Rita McGrath and Ian MacMillan show how you can plan and pursue an aggressive growth agenda with confidence.  You’ll learn how to reframe your strategic opportunities, test each project assumption against a series of specific checkpoints, and act on evidence and learning.  You’ll control your costs more effectively, minimize surprises, and know when to disengage from questionable projects before it’s too late.  Quite simply, McGrath and MacMillan provide the road-tested plans that you need – regardless of industry or location – to ensure maximum success with your new initiatives. 

See for yourself with an excerpt, or by sampling some of the FREE tools available here.

Also by McGrath and MacMillan

Market BustersMarket Busters
In this hands-on guide, Rita McGrath and Ian MacMillan outline a systematic, field-tested method for identifying specific types of growth opportunities, choosing the best option for a company’s competitive situation, and executing that strategy in a way that achieves spectacular growth. Best of all, the authors show that these opportunities can easily be found within a firm’s existing customer base, offerings, internal processes and competitive arena. 

“One of the 10 best business books of 2005.”
  - strategy+business magazine


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