Discovery-Driven Growth

How can you pursue breakthrough growth with confidence, no matter what the business climate?

By adopting a practical, organic “discovery driven” approach that reduces your risks and helps you seize your opportunities.

In Discovery-Driven Growth, authors Rita McGrath and Ian MacMillan recommend a comprehensive strategy that lets you identify, manage, and leverage your company’s full portfolio of opportunities – while reducing up-front costs and eliminating unnecessary risks. You’ll see how innovation can be a predictable, manageable, and disciplined process. And you’ll not only avoid missteps, you’ll be able to explore many more options for the truly dynamic growth that’s required for success in the future.

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Book Buzz

“These ideas are some of the most important tools of management and strategy that have ever been developed.”

Clayton Christensen
Harvard Business School professor & author of The Innovator’s Solution