How can you pursue breakthrough growth with confidence, no matter what the business climate?
By adopting a practical, organic “discovery driven” approach that reduces your risks and helps you seize your opportunities.
In Discovery-Driven Growth, authors Rita McGrath and Ian MacMillan recommend a comprehensive strategy that lets you identify, manage, and leverage your company’s full portfolio of opportunities – while reducing up-front costs and eliminating unnecessary risks. You’ll see how innovation can be a predictable, manageable, and disciplined process. And you’ll not only avoid missteps, you’ll be able to explore many more options for the truly dynamic growth that’s required for success in the future.
“These ideas are some of the most important tools of management and strategy that have ever been developed.”
Harvard Business School professor & author of The Innovator’s Solution